My Travels on the Net

Case studies are one of the bet selling tools a service business can use on their webiste. Unfortunately, they are often overlooked or just plain boring. Even when they follow the problem/solution/result format, they wind up leaving reader thinking "So what?"

I recently cam across an article, "The Secret To Writing Persuasive Case Studies" by Mark Levy that does an excellent job describing how to make your case studies stand out. He makes the case that the missing element is the "insight." Mark makes the case that "By highlighting an insight in a case study, you're underscoring how you think, create, strategize, and fix problems." which I think is an exxcellent point.

I strongly recommend readin this article and then reviewing your own case studies. Also, check out Mark's article "Two Strategies to Help Increase Your Fees by Up to 2,000%"

Labels: copy writing, website text, writing articles, writing case studies