My Travels on the Net

Showing you how to use the Internet to your advantange.

Wednesday, September 26, 2007

 

What to Ask about that SEO Company's Guarantee

There are hundreds of companies doing search engine optimization; many of which are on the up-and-up. However, because the industry is so competitive, many make guarantees about results that sound good but are often of little or no value. They use linguistic smoke and mirrors to make it sound like you’re getting a good deal but in reality they are doing very little for the money they are charging you. So how do you tell a valuable guarantee from a useless one with out having to become an expert in search engine optimization?

Today’s issue of the RainMaker Report has a good article “Leprechaun Repellent And Other Meaningless SEO Guarantees,” by Scott Buresh of Medium Blue Search Engine Marketing, that tells you what to look for when evaluating the guarantees made by search engine companies.

The one point I would add to the article is about local versus national search engine optimization. My sister owns a tattoo shop in San Francisco and she recently got a sales call from a scammy SEO company. They claimed they would get her top rakings for phrases like "tattoo shop." Sounds good right? Wrong! Her shop is in San Francisco. Why should she pay hundreds of dollars every month to rank #1 for "tattoo shop" across the country? It’s not like people in New York or Boston are going to fly across the country to go to her shop. For a fraction of what this company was going to charge her, she could rank well for “tattoo shop San Francisco” which is much more likely to drive qualified traffic to her website and her business than the general phrase “tattoo shop.”

Labels: ,


Comments:
Elge,

I enjoyed your article in the Rainmaker report today. I am leaving this comment here to help prove one of your points!

Thanks,

Logan.
 
Fascinating blog, but no new posts for nearly a month? It is as your recent RainToday article pointed out - difficult to keep with posting.

Wanted to let you know I greatly enjoyed the article and recommended it to the readers of WebMarketCentral.

Keep up the great writing!
 
Post a Comment

Subscribe to Post Comments [Atom]





<< Home

Archives

January 2007   February 2007   June 2007   July 2007   August 2007   September 2007   October 2007   November 2007   December 2007   January 2008   February 2008   March 2008   April 2008   May 2008   June 2008   September 2008   October 2008   November 2008   January 2009   February 2009   March 2009   April 2009   September 2009  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]